Marketing Consulting

Let’s get your messaging crystal clear so you can call in more aligned customers and increase your leads!

Brand voice Guide

A Brand Voice Guide (BVG) is a living, breathing document that is your brand’s unique personality — what you sound like to the rest of the world which is so important when it comes to standing out from the crowd in order to generate more leads, more sales, or more foot traffic.

So what’s in a BVG? Everything from your mission statement, brand tagline, company values, brand tone and voice, ideal customer avatar, niche, and brand identity (colors, fonts, etc.).

A consistent brand voice and tone can only benefit your business.

It builds brand loyalty and keeps valuable current customers returning to support your business - and tell others to. Your BVG shares your characteristics and how you bring your company values to life.

get a GUIDE for $550

Who it’s for:

  • Budding entrepreneurs and small business owners who didn’t get around to creating this and are struggling to market themselves properly.

Why you need it:

  • You neglected your brand, and you’re wondering why you’re not seeing the sales you want to. Maybe you skipped over building the foundation of your business, and it’s making streamlining your marketing efforts feel really impossible. I get it - skipping steps is important to scaling as an entrepreneur, but if you’re suffering in your business and not meeting your venue goals, you need a Brand Voice Guide (“BVG”).

What you’ll get:

  • A questionnaire designed to help LJC create your most authentic Brand Voice Guide.

  • Three 60-minute calls: one to review the template and it’s contents (before you fill out the questionnaire); one to review and refine your draft BVG; and one to review your finalized guide and suggested BVG applications.

  • An editable brand guide document to revise as you grow.

  • A customized, polished, 15-18 page Brand Guide PDF for your business, complete with suggested BVG application to your marketing channels.

  • This option is for you if you want to build the most aligned BVG to really nail your niche. Why niche? By finding your niche, and creating a loyal customer base, you will make a steady source of revenue for your business.

Marketing Plan

A Marketing Plan sets you up to operate as if you’ve been in business for ten years! My specialty is helping clients align their marketing to their business goals and setting up systems to create leads, and this is exactly how we do that.

It’s a comprehensive document that maps out your marketing strategy after reviewing your products and services, inclusive of the following: 

  • A comprehensive marketing audit

  • Creating ideal customer avatars

  • Identifying and claiming a niche so you attract your ideal customers

  • Identifying cross-promotional opportunities to increase your brand awareness

  • Assessing the channels you’re currently marketing your business on for consistency of branding and customer experience PLUS recommending other channels you should have a presence on

  • A customized Marketing Pie Chart to help you prioritize your marketing efforts with how much time you should actually spend on each channel weekly (based on the biggest ROI for your business!)

get a marketing plan for $1,450

Who it’s for:

  • Entrepreneurs (ideally, at the 1-3 year benchmark) and small business owners. This is also for entrepreneurs (including coaches!) who have never created a marketing plan or haven’t in some time.

  • This is also perfect for entrepreneurs looking to scale their businesses - create the marketing playbook for your team to execute!

Why you need it:

  • Results include but aren’t limited to increased ROI, positioning your business as a well-established brand, and no longer losing sleep at night wondering what you’re doing wrong!

  • As a BONUS, you’ll also get these three game-changing templates:

    • Content calendar template

    • Email marketing template 

    • Brand Voice Guide template

What you’ll get:

  • One 90-minute call and two 60-minute calls: one to kick off the process and review your intake form; one to review the initial report and get feedback from you; one to answer any follow-up questions and review any tweaks made to finalize the plan.

  • An editable marketing plan to revise each quarter or each year.

Online BUsiness Management

What’s Online Business Management?

In a nutshell, it’s short-term marketing support:

  • Get expert help setting up the processes and systems to establish your marketing strategy for a 3-6 month block of time. This is designed to get you up and running quickly and set your business up for success. The goal is to turn over a well-oiled marketing machine to an in-house staffer to continue executing the plan.

  • What’s included in this offering:

    • Social Media Strategy, Content Production, and Copywriting support (read: for email marketing, social media captions, etc).

social media Shoot

Reels day shoots are content shoots for the period before an event or program launch where imagery is needed for invitations, event signage, and event promotion OR sales pages and program social media promotion.

If you’re feeling overwhelmed by the amount and frequency you need to post reels, you’re not alone. Consistently recording and posting high-quality reels is, undoubtedly, a lot of work! Remove the stress and receive help by booking a reels day shoot. These shoots are ultimately a day for you to create batched content to post for up to a month!

Want to learn how to create reels and batch content for your business? Add on a reels day tutorial, and you’ll be off and running in no time.

Who it’s for:

  • People looking to promote their parties or weddings

  • Companies looking to promote their events 

  • Entrepreneurs looking for content for their social media channels

  • Coaches looking to promote their upcoming program launch

  • Small business owners looking for reels + story training

 

Packages:

 

  • Timing: 3-4 months out from your event 

    This package includes a 1-hour planning call where we review the possible shoot locations, shoot direction/goal, and any props/costumes needed for the shoot + 2 hours of shooting.

    Deliverables: 20 postable moments, 2 reels; 8-10 bts videos sent via shared album, ideally to be used to promote your event via social media, invitation images, and/or signage at the event (up to a month of content) within one week

    Note: pricing does not include sourcing and producing props or costumes, posting reels or caption creation or strategy, nor lodging and travel costs associated if located outside of Massachusetts

    Inquire here

  • Timing: 3 months out from your program launch

    This package includes a 90-minute planning call where we review the possible shoot locations, shoot direction/goal, any props/costumes needed for the shoot, reels ideas/trends, shoot run of show with scripts (est 4-5 hours of work) + 5 hours of shooting; 90-minute meeting to review the final reels and captions.

    Deliverables: 10 postable moments, 10-12 reels; 8-10 bts videos sent via shared album (est 10 hours of work) within two weeks

    Note: pricing does not include sourcing and producing props or costumes, posting reels, nor lodging and travel costs associated if located outside of Massachusetts

    Inquire Here

  • Do you want to learn how to create more engaging stories and reels that convert? Book a reels training, and you’ll learn how to make reels AND the content that best suits your products and services.

    What you get:

    • A 30-minute planning call to review your brand guide and marketing strategy
    • A 30-minute planning call to review the props and products needed for the training
    • A one-hour on-site reels training
    • One hour of shooting content on site
    • PLUS my social media best practices guide
    • A copy of the “Community First” workbook
    • AND the 2023 Social Trends Report

    Inquire Here

 

  • Catherine (Marketing & Social Media Consulting)

    “Before working with Lindsay, I had about 2,000 followers on Instagram, and most of my business was through referrals. The back end of my business was also a mess; being a true visionary brain, I struggled to create systems for my work and had zero social media strategy. Working with Lindsay changed everything for my business. I now have multiple systems in place, so I don’t feel overwhelmed or lost in my business; I have a clear strategy for Instagram (and now have over 10,000 followers) and get client applications WEEKLY from multiple platforms, and everything about my business now FLOWS. My only regret is not working with Lindsay sooner. My income almost doubled my first year with Lindsay because I was attracting more aligned clients and had more energy to do the things I was good at in my business because the other stuff was handled!! Lindsay goes above and beyond, and it’s not just the work that’s brilliant; it’s HOW she works. She’s every CEO’s dream strategist.”

  • Otto (Reels Day Shoot)

    “I hired Lindsay for a reels day shoot to promote my 50th Birthday Party and could not have been more thrilled with how it went! She scouted sites for the shoot and brainstormed outfits and props, which I appreciated with my busy schedule. We had so much fun on our two-hour shoot - she captured still shots and videos and made the entire process so easy for me. On top of that, she went above and beyond to ensure I was comfortable, as I do not like taking photographs. I was able to use the content she captured at my reels day shoot for my Save the Dates, my invitations, the bill post at the venue, on decor (branded records!), and in my social media to promote the event / solicit RSVPs. The bill post hangs in my office to remember that amazing day. Every time I pass that bill post, I can’t help but smile. It brings me joy every single day!! Hire her immediately, if not sooner.”

  • Ellen Malavsky PR (Marketing & Events Consulting)

    “Lindsay is a pro. She’s a broad-minded thinker, which makes collaborating with her a pleasure. When you work with Lindsay, expect top-notch strategic marketing skills, an innate ability to ‘read the room,’ and an exceptional work ethic. Lindsay seeks out like-minded professional partnerships and enjoys the camaraderie of a team effort. It would be my good fortune to work with Lindsay again soon.”

  • McDermott Ventures (Marketing & Events Consulting)

    “Working with Lindsay is always a joy - she’s analytical, thorough, creative, and fun! I’ve worked with her both on the client side and on the consulting side and have found her to be a reliable partner in any capacity. She’s the ultimate team player and a true force - there’s nothing she can’t do. Events, marketing, communication - hire her for it all.”