FIRST AID BEAUTY

Bringing Teams Together Beyond the Conference Room

Lindsay’s multi-year work with First Aid Beauty has included both internal sales conferences and holiday celebrations - two very different types of events united by one goal: creating experiences that make employees feel connected to the brand and to one another.

For First Aid Beauty’s 2023 internal conference in Austin, Lindsay worked alongside Boston Experiential Group and the brand’s internal team to produce a multi-day experience for approximately 250 attendees.

The scope extended from foundational logistics - including hotel sourcing, staging and programming - to the moments attendees would remember after returning home. The program included a guest speaker and three distinctive off-site events, each designed to give the team a different experience of Austin.

Attendees moved from rooftop views at the Fairmont to dinner at Aba before culminating in a Texas-inspired celebration at The Addison Grove complete with line dancing.

That balance is central to Lindsay’s approach to corporate events. A sales meeting needs to accomplish real business objectives, but that doesn’t mean it needs to feel like one long meeting. By pairing thoughtful programming with experiences that give teams an opportunity to relax, connect and have fun together, the event becomes part of the company culture rather than simply another date on the corporate calendar.

Holiday events offer Lindsay an opportunity to shift the dial even further toward celebration while maintaining the same level of intentionality and detail behind the scenes.

Lindsay’s Role: Corporate Event Production | Venue & Hotel Sourcing | Programming | Vendor Management | Off-Site Experiences | On-Site Production