Athletic Brewing Co.Taking the Brand Wherever the Consumer Is
Lindsay’s ongoing partnership with Athletic Brewing Co. demonstrates just how adaptable experiential marketing needs to be.
Across approximately six major music festivals each year, city pop-ups in markets including Dallas and Brooklyn, and an extended month-long activation in Austin, Lindsay has helped bring Athletic Brewing directly into the places where consumers are already gathering, exploring and having fun.
A festival activation presents one kind of challenge: thousands of consumers, a condensed window of time and an environment filled with brands competing for attention. Every element needs to be intuitive, engaging and operationally efficient while still feeling memorable.
A city-based activation requires a different approach. With more time comes the opportunity to create deeper engagement, establish a stronger physical presence and give consumers multiple opportunities to interact with the brand.
Across both formats, Lindsay helps translate Athletic Brewing’s brand into real-world experiences while managing the operational details required to make each activation happen - from partners and vendors to staffing, logistics and on-site execution.
The result is a partnership that can flex from a single high-energy festival weekend to a month-long market presence without losing sight of the consumer experience.
Lindsay’s Role: Experiential Production | Festival Activations | Pop-Up Production | Vendor & Staffing Coordination | Logistics | On-Site Execution
